About us
Who EL AGRI INVESTMENT is
A Tanzanian agribusiness enterprise established to create sustainable wealth through disciplined, responsible business.
EL AGRI INVESTMENT is a Tanzanian agribusiness enterprise established to create sustainable wealth through responsible agricultural production, commodity trading, livestock development and agribusiness investments.
The name “EL” represents the founders, Erick and Lilian, and also reflects the founders' faith in God, inspired by biblical names such as El Shaddai.
The company was officially registered in 2024 with the Business Registrations and Licensing Agency (BRELA) under the name EL AGRI INVESTMENT. It was founded on the conviction that agriculture, managed with integrity, discipline, innovation and professionalism, can transform families, create employment, improve communities and contribute to national development.
Its approach is long-term: profits are reinvested, working capital is protected, and the business is governed by systems rather than dependence on individuals. Value is intended for customers, employees, suppliers, communities and future generations.
The founder believes that true success is measured not only by financial performance but also by the positive impact created in the lives of employees, customers, suppliers, farmers and communities. EL AGRI INVESTMENT pursues growth with patience, wisdom, discipline and integrity, in the conviction that lasting wealth is built through honest work, responsible stewardship, continuous learning and long-term thinking.
Vision
To become one of Tanzania's most trusted and competitive agribusiness companies, creating sustainable wealth, transforming communities, and serving future generations through integrity, innovation, and excellence.
Mission
To develop and manage profitable agribusiness enterprises through responsible farming, ethical commodity trading, livestock development, efficient business systems, and committed people while creating value for customers, employees, suppliers, communities, and future generations.
“Rooted in Integrity, Growing for Generations.”
Core values
Eight values, applied daily
- Integrity
- Doing what is right in every transaction, relationship and record.
- Discipline
- Consistent systems and adherence to agreed standards.
- Commitment
- Seeing obligations through to completion.
- Excellence
- Quality in produce, service and workmanship.
- Accountability
- Ownership of decisions, results and resources.
- Respect
- Fair dealing with employees, suppliers and communities.
- Compassion
- Concern for people and for the welfare of animals.
- Stewardship
- Careful management of land, capital and the environment.
Strategic objectives
Seven long-term objectives
The objectives the company has committed itself to in its Operations & Management Manual.
- Business Growth
- Build a profitable and professionally managed agribusiness company with sustainable annual growth.
- Agricultural Excellence
- Develop modern and efficient farming systems that improve productivity and quality.
- Commodity Trading
- Become a trusted trader of coffee, cashew nuts and other agricultural commodities through fair and transparent business practices.
- Livestock Development
- Develop profitable livestock enterprises using modern animal husbandry practices.
- Employment Creation
- Create meaningful employment opportunities while supporting employee growth and professional development.
- Community Impact
- Contribute to community development by supporting farmers and providing access to quality agricultural products and services.
- Export Development
- Build the systems, infrastructure and reputation necessary to become a respected exporter of Tanzanian agricultural products.
Governance
Governed by structure and record
The company's governance emphasis is on disciplined decision-making and clear accountability.
- Strong governance
- Integrity
- Transparency
- Accountability
- Disciplined decision-making
- Systems rather than dependence on individuals
Organisational structure
Roles as documented by the company. Individual appointments are not published here.
- 01
Managing Director
Overall direction and accountability.
- 02
Operations Manager
Farming, livestock and trading operations.
- 03
Finance & Administration Officer
Financial management and reporting.
- 04
Marketing & Business Development Officer
Markets, customers and growth.
- 05
Procurement & Supply Chain Officer
Sourcing, transport and inventory.
- 06
HR & Administration Officer
People and administration.
- 07
Export Operations Officer
To be established as export activities develop.
Units under the Operations Manager
- Commercial Farming Unit
- Coffee Trading Unit
- Cashew Trading Unit
- Livestock Unit
- Warehouse & Inventory Unit

