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Strategic direction

How the company intends to grow

This page sets out the company's growth strategy, its three-year targets and its longer-term aspirations. Targets and aspirations are plans, not results.

Growth strategy

Seven commitments

The company pursues steady, sustainable growth rather than rapid expansion that compromises financial stability, operational excellence or integrity. Every investment must strengthen long-term competitiveness and the ability to create value for customers, employees, suppliers, shareholders and communities.

  1. 01Reinvest significant profits into expansion
  2. 02Strengthen working capital
  3. 03Diversify income sources
  4. 04Build supplier and customer relationships
  5. 05Develop employees and future leaders
  6. 06Invest in equipment, infrastructure and technology
  7. 07Maintain financial discipline
3-Year Target

Three-Year Strategic Targets

These are targets the company has set for itself. They do not represent current revenue, current profit, current employee numbers or current landholding.

Three-year strategic targets — planning figures, not current performance
MeasureTarget within three years
Annual RevenueTZS 900,000,000
Annual Net ProfitTZS 400,000,000
Permanent EmployeesAt least 10
Productive LandAt least 30 acres
Coffee & Cashew TradingEstablished and profitable
Livestock EnterpriseExpanded and commercially sustainable

Ten-year aspiration

Long-Term Vision

Aspirations for the coming decade. None of the items below have yet been achieved.

  1. Aspiration 01

    Becoming a respected exporter of Tanzanian agricultural products

  2. Aspiration 02

    Owning modern warehouses and transport trucks

  3. Aspiration 03

    Becoming a trusted partner for farmers, buyers and financial institutions

  4. Aspiration 04

    Becoming a leading employer in areas of operation

  5. Aspiration 05

    Becoming nationally recognized for integrity, professionalism and innovation

Investment direction

Where the company looks next

Opportunity areas identified across the agricultural value chain. These are directions of interest, not operating businesses.

  • Agro-processing
  • Agricultural input supply
  • Storage and logistics
  • Agricultural support services